At five stories and 38,000 square feet, it’s the world’s biggest Starbucks — a temple of caffeine, cocktails, and dining that overlooks the Magnificent Mile.Many customers are visitors to the Windy City, says Placer.ai, an analysis company that tracks retail foot traffic.Placer.ai said Thursday that nearly 50% of the Roastery’s customers are traveling more than 30 miles to visit the giant Starbucks.
But then, it experienced an even bigger spike in visits on November 30, the Saturday after Thanksgiving.Holiday traffic throughout Thanksgiving weekend, Christmas and New Year’s all stayed solidly above the average for those two months. Writes Jocelyn Bauer at Placer.ai, “This immersive experience is already showing indications it could provide a draw for out-of-towners looking for a new and engaging coffee experience.”
StarbucksUK Starbucks
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