Recent reports have made clear there’s a dire Santa shortage this year. Some of it is a supply issue: There are currently not enough Santa performers, who are often belong to populations most at risk of a serious coronavirus infection. But there’s also currently a surge of demand that is exceeding even pre-pandemic levels.
Stephen Arnold, who works as a Santa in Tennessee and is president of the International Brotherhood of Real Bearded Santas, estimates that demand this year is 20 percent higher than it was pre-pandemic, in 2019. The Santa booking company HireSantapre-pandemic levels. Vaccinated families in particular seem to be trying to make up for what was a muted 2020 holiday. This has allowed the Santas and Mrs. Clauses who are working to make more money.
. Klemm has seen retailers set up log cabins where the Santas can sit to ensure that they’re separated from the kids.
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