What ‘Red Notice’ Says About Evolving Netflix Movie Strategy

Having three of the world’s biggest stars in one movie remains a pretty good recipe for success

Red Notice, Netflix

12/8/2021 4:32:00 AM

Having three of the world’s biggest stars in one movie remains a pretty good recipe for success

' Red Notice ' with three big international stars is now the most-watched Netflix film ever in its first 28 days of release. It's also a template for a shifting strategy as the streaming service moves to fewer, bigger projects.

. However you count it all, no other studio comes close in terms of feature output.Some of those other films occupy a specific fan-service niche, like holiday-themed romantic and family comedies that compete with the annual Christmas and Valentine’s Day onslaughts from Lifetime and Hallmark. But many others come and go without a lot of notice, red or otherwise.

In part, the company is fleshing out its middle-of-the-road offerings to make up for all the Hollywood films that are no longer being licensed to it, as competitors claw back rights to flesh out their own streaming services.Mission accomplished for Netflix. Now comes the part where it starts to make sure its investments in film projects will have some long-term legs with viewers. As with Netflix’s competitors, that likely will be a lot more big action-comedy-whatever movies, because a whole lot of people around the globe seem to enjoy watching them, regardless of any critical reviews.

Just look at that Top 10 English-language film list again. It’s stuffed with cracking action pics such asExtraction, 6 Underground,andThe Old Guard. The only feature that doesn’t sit near the nexus of big stars in action-filled stories shaded with horror, comedy, mystery, or thriller notes is also the only sequel and rom-com, 2020 headtopics.com

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Terrible chemistry in this movie

What ‘Red Notice’ Says About Evolving Netflix Movie Strategy' Red Notice ' with three big international stars is now the most-watched Netflix film ever in its first 28 days of release. It's also a template for a shifting strategy as the streaming service moves to fewer, bigger projects.

What ‘Red Notice’ Says About Evolving Netflix Movie Strategy' Red Notice ' with three big international stars is now the most-watched Netflix film ever in its first 28 days of release. It's also a template for a shifting strategy as the streaming service moves to fewer, bigger projects.

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