What New Grammy Rules Mean for Latin Music & The Latin Grammys: Analysis

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No more nomination committees & a new Musica Urbana Album category at the Grammys mean changes for the Latin music field

Bad Bunny accepts the award for Best Latin Pop or Urban Album at the 63rd Annual GRAMMY Awards, broadcast live from the STAPLES Center on March 14, 2021 in Los Angeles.First and foremost, let’s recognize that the elimination of the fabled Nominations Review Committees is indeed the “bombshell” news of the day, as Friday .

For more than a decade, the Latin category nominations were decided by committee, and the decisions went from utterly baffling to utterly predictable, with very commercial releases from major stars often competing in the same category with almost complete unknowns.The notion of a Latin committee was born precisely from the desire to showcase material that was exquisite but perhaps not commercial, and to avoid a default win for big crossover names.

Our hope is that those who end up voting in the Latin categories are those who work within the genre and know its players. The reduction in the number of categories that can be voted on -- from 15 to 10 -- is a step in ensuring that votes are more specialized than they have been in the past.Not for now. In a statement provided to, the Latin Academy said it “did not anticipate” doing so.

Far less ambiguous for the Latin world is the addition of a new Música Urbana Album category to the Grammys. To this, we wholeheartedly say: “Thank you.”charts and the global streaming charts for at least the past five years. Reggaetón and its offspring have contributed to the globalization of Latin music to a degree that was unimaginable a decade ago.

 

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