What is the #BettyWhiteChallenge? How Fans Are Honoring the Late Star and Animal Lover

#BettyWhiteChallenge Raising Money and Awareness for Animals --

Bettywhitechallenge, Animal Rights

1/15/2022 10:30:00 AM

BettyWhiteChallenge Raising Money and Awareness for Animals --

Betty White was a tireless lifetime advocate for animals, and now that legacy is living on thanks to the so-called #BettyWhiteChallenge

It isn't exactly clear who started the #BettyWhiteChallenge on social media shortly after White’s death on Dec. 31. However it began, the idea — to donate $5 to a local animal rescue organization in White’s name on her birthday — quickly took off and drew support from celebrities like actors Mark Hamill and George Takei on Twitter.

Traffic to American Humane’s website spiked after White’s passing. Ganzert said donations, too, have increased. The nonprofit is waiting to reveal by how much until more gifts flood in, including sizable donations it’s expecting from some donors.During the decades in which White was involved with the organization, she made fundraising appeals and served on its board and as a presenter and judge on its televised show featuring “hero” dogs. During tapings of “The Pet Set” in the early 1970s, Ganzert said, White would have American Humane representatives on set to ensure that animals were safe. In 2012, the nonprofit honored her with its highest award, the National Humanitarian Medal.

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Betty White Challenge: Purina, Petfinder donate $15k to support animalsIn the spirit of the BettyWhiteChallenge, Purina and Petfinder announced they would make a donation to the late actress — to pay tribute to White while also helping animals in need.

#BettyWhiteChallenge Raising Money And Awareness For AnimalsOn Monday, fans of White will be poised to donate to animal welfare charities and shelters to honor the entertainment icon. I never knew I will be able to pay off my bills and get to my stand again in life, I want you guys to help appreciate cryptonimay For all those who are new to this working from home Bitcoin trading options Here's a little tip: Get a trusted Bitcoin expert and stick to him Arnoldnike93 Invest and play at similar times each day. Because : In times of chaos, your investment is your anchor to success⚖️

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Tiffany Haddish Charged With DUI in Georgia It isn't exactly clear who started the #BettyWhiteChallenge on social media shortly after White’s death on Dec. 31. However it began, the idea — to donate $5 to a local animal rescue organization in White’s name on her birthday — quickly took off and drew support from celebrities like actors Mark Hamill and George Takei on Twitter. Traffic to American Humane’s website spiked after White’s passing. Ganzert said donations, too, have increased. The nonprofit is waiting to reveal by how much until more gifts flood in, including sizable donations it’s expecting from some donors. During the decades in which White was involved with the organization, she made fundraising appeals and served on its board and as a presenter and judge on its televised show featuring “hero” dogs. During tapings of “The Pet Set” in the early 1970s, Ganzert said, White would have American Humane representatives on set to ensure that animals were safe. In 2012, the nonprofit honored her with its highest award, the National Humanitarian Medal. Ganzert would also give White a photo book each year of the animals the organization helped. “She kept those out on her coffee table,” Ganzert said. “And (it) always touched me whenever we would visit.” The “Hot in Cleveland” and “The Golden Girls” star died weeks shy of her 100th birthday, according to her agent. Best Friends Animal Society, a Utah-based animal welfare organization, has raised $25,000 in donations made in White’s name, according to the group’s chief mission officer Holly Sizemore. The group has promoted the #BettyWhiteChallenge broadly across its social media channels to drum up support both for its work and other organizations. “That’s the beauty of animal welfare,” Sizemore said. “There’s something for everyone to support. There’s so much good work happening and so much opportunity, particularly right now, to make the world a better place for people and animals.” Sizemore hopes that Monday will bring plenty of donations and attention for animal welfare. “What an incredible opportunity to honor Betty White’s legacy — to come together as a nation and celebrate something that she was so passionate about, her love for animals,” she said. Maintaining that connection with #BettyWhiteChallenge donors is the main test for animal welfare nonprofits after Monday. Viral fundraising efforts can bring in a stream of money, but experts say donations tend to drop off quickly. Sarah Newhall, the chief strategy officer of the fundraising firm MissionWired, says charities can best capitalize on these moments if they already have a strong foundation in place to engage new donors — whether through emails, a website, social media or other methods. “What it allows them to do is really use that tent-pole moment to get in front of an audience they might not otherwise have gotten,” Newhall said. But, she added, retaining these donors can be an uphill battle because the push to give is tied to one day, and the motivation to one person. Animal groups might also become overshadowed by other organizations soliciting donations during Martin Luther King Jr. Day, which also falls on Monday. Betty White Through the Years in Pictures North Shore Animal League America, a no-kill animal rescue and adoption organization, plans to engage new #BettyWhiteChallenge donors through a mix of social media appeals and invitations to visit its adoption center in Port Washington, New York, said Joanne Yohannan, the organization’s senior vice president of operations. It is also dedicating its next 100 animal rescues to White in honor of her 100th birthday. The organization has received a donation from the Hallmark Channel in honor of White, part of a tribute that also includes a “Golden Girls” marathon and her Hallmark movie “The Lost Valentine” on Jan. 17. “It’s about raising awareness for the plight of homeless animals and what can be done to help them, including volunteering and adopting,” Yohannan said. ___ The Associated Press receives support from the Lilly Endowment for coverage of philanthropy and nonprofits. The AP is solely responsible for all content. For all of AP’s philanthropy coverage, visit https://apnews.com/hub/philanthropy. Copyright AP - Associated Press