It isn't exactly clear who started the #BettyWhiteChallenge on social media shortly after White’s death on Dec. 31. However it began, the idea — to donate $5 to a local animal rescue organization in White’s name on her birthday — quickly took off and drew support from celebrities like actors Mark Hamill and George Takei on Twitter.
The “Hot in Cleveland” and “The Golden Girls” star died weeks shy of her 100th birthday, according to her agent. Maintaining that connection with #BettyWhiteChallenge donors is the main test for animal welfare nonprofits after Monday. Viral fundraising efforts can bring in a stream of money, but experts say donations tend to drop off quickly.
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