What is StockX and why is Nike suing them?

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Nike is being aggressive in its battle against the online marketplace StockX, saying it bought four counterfeit pairs of shoes on the site despite StockX's assurances of authenticity.

Nike claims that StockX is failing to authenticate the shoes listed on the site and selling counterfeits.

The famous footwear manufacturer was already in a lawsuit from February with StockX over what Nike saw as trademark infringement in the non-fungible tokens StockX was selling, and has amended the suit to include the latest accusations.

"StockX's use of Nike's marks is, upon information and belief, intentionally deceiving consumers into believing that Nike sponsors or approves of the Vault NFTs," Nike said, adding that it is not a collaboration between the two companies and Nike did not authorize the NFTs being sold. Customers are also promised that what they buy will be real, verified goods, with"Buy/Sell Authentic Guaranteed" being the StockX tagline.

 

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