What Is Lauren Conrad Doing Now? ‘The Hills’ and ‘Laguna Beach’ Alum Is Expanding Her Namesake Brand

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With renewed interest in the former MTV reality shows, Google Trends shows a recent surge in interest in Conrad’s brand LC Lauren Conrad.

LC Lauren Conrad debuted in 2009. The brand launched as a clothing collection in partnership with Kohl’s. The line was a nod to Conrad’s own personal style that has evolved over the years.Conrad became a cast member on season one of MTV’s “Laguna Beach: The Real Orange County,” a reality television response to the hit Fox show “The OC.

Conrad was a main cast member of the series. Her father revealed that she first expressed interest in fashion in sixth grade. When Conrad graduated from high school, she spent one semester at Academy of Art University in San Francisco. After she left “Laguna Beach” in its second season, she transferred to the Fashion Institute of Design & Merchandising in Los Angeles, although she didn’t complete her degree.When she moved to Los Angeles, MTV developed a spinoff to Laguna Beach titled “The Hills,” starring Conrad and focusing on her life and work in fashion.


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