What Is Bloghouse? - PAPER

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is an umbrella term for a wide-spanning cultural movement that was simultaneously a party scene, a fashion trend and an all-encompassing lifestyle centered on a “very certain kind of dance music,” per Abascal. Lasting from roughly 2006 to 2011, there isn’t a particular sound or sonic signature unique to the genre since you could, technically, classify different bloghouse songs and artists as everything from French touch to nü rave to electroclash.

However, it’s also worth noting that no one called it “bloghouse” back then, even if the posthumous moniker is apt for a genre spawned by a “network of independent blogs.” Fromthese sites would share links of songs and remixes culled from HypeMachine charts and Tumblr posts, which made the once-arduous process of music discovery through hyper-niche forums and expensive record collections a thing of the past.

Basically, it was an era where things like Girl Talk’s mash-up creations could have actually existed and something that foreshadowed the collaborative, online-based production process of now, as A-Trak also said that artists could “test out our remixes the same day we made them,” solicit instant feedback from friends and, when the “tracks seemed ripe, we sent them to a blog and measured the fans’ reactions in real time.

 

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