“Being a creative in New York is such a struggle, making ends meet and being able to support yourself,” Shazam told the Cut. “How does one survive in New York? I’ve been able to do that by wearing 30 different hats. I’m always grinding. I’m always hustling. So the smoke and mirrors of “You’re doing so well” is just me trying to pay my rent and make it work.”
That is Shazam’s definition of the “Ganni Girl”: someone who has built a community, is about her business, and “has her eyes on the prize.” Shazam’s relationship with Ganni also began on the dance floor, after the label’s 2019 fashion show. It was a “bonding experience” that was unusual for many cold-shoulder fashion events, after which they left Copenhagen feeling inspired and embraced. Since then, Shazam said, it has been “an ongoing conversation and long-term friendship.” In 2020, when Shazam launched a photo series to raise funds for the Marsha P.
For their Ganni editorial, Shazam wanted to offer an honest portrayal and depiction of the New York girl crew while shooting over the course of a month, during the height of the pandemic last year. What transpired were documentarian-like depictions of the New York Ganni girls — such as musician
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