Photo: Getty Images To be frank, fashion right now is kind of a mess. . But a more complicated problem is posed by global Fashion Weeks — those hedonistic events where editors, models, buyers, press, influencers, and celebrities gather in close quarters to get a live, 3D, up-close-and-personal look at a designer’s vision.
Over in Milan, an early epicenter of the coronavirus during its Fashion Week in February, the Camera Nazionale della Moda Italiana announced Milano Fashion Week Digital from July 14–17. Brands can hold social-media panels and virtual showroom appointments, or debut live digital runway presentations. “Everybody can decide their own message. The advantage is that in a digital world, you are completely free.
Burberry will have a show for its spring/summer 2021 collection “set in the British outdoors” on September 17. The live presentation will be open, says the brand, “for all to experience digitally” . Burberry hopes to give us all a chance to “reconnect with nature and each other,” which we will somehow accomplish through our screens.
On July 15, during Milano Digital Fashion Week, Etro will present its spring/summer 2021 men’s collections and women’s pre-collections with an actual, live runway show. For those not on the limited in-person guest list, it’ll be livestreamed from the Four Seasons Hotel in Milan.
Dead unless they pay everyone to come
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