What If Fashion Was Good for the Planet?

Photo: Christian Vierig/Getty Images There’s been a lot of talk recently about sustainable fashion, but not a lot of consensus about what it means. Gucci uses carbon offsets to make itself “carbon neutral”; Reformation uses deadstock or recycled fabrics; Stella McCartney uses a faux fur made from corn.

Céline Semaan, the founder of Study Hall and its parent company, Slow Factory, says that even clothes made from new materials can be climate positive if they’re circular or “will act as nutrients for the soil.” For her, this is more than just a thought exercise; it’s a way of figuring out how to marry fashion’s whims with hard scientific evidence. “We felt the need to define what we mean by sustainability,” she said.

Well, people can start by going back to shopping in store. Online shopping leads to more trucks on the road (because now items are coming and going from multiple hubs in multiple shipments) making commutes longer, more boxes and shipping waste, plus potential returns going back.

How?

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