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What Happens When Influencers Like Shay Rowbottom Start To Dominate Clubhouse

What Happens When Influencers Like Shay Rowbottom Start To Dominate Clubhouse

3/1/2021 12:52:00 PM

What Happens When Influencers Like Shay Rowbottom Start To Dominate Clubhouse

The tiny little drop-in audio app called Clubhouse is still making waves, and it’s not so tiny any longer.

What makes me so interested in Clubhouse is that it’s poised to become “the sixth network” behind Facebook, Instagram, Twitter, LinkedIn and YouTube. (In case you’re wondering, YouTube is extremely social, judging from the thousands of comments you see and the connections happening when people subscribe and stay loyal to a brand.) 

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Clubhouse has some competition, but it could become the audio equivalent of a social media juggernaut. I know some peopleseem to hate it, and the millionaire chats are annoying. If I never have to awkwardly bow out of yet another room where a talking head explains a marketing scheme to about 14 people I’ll be happy.

And yet, in my influencer chat, it felt more like I had a panel of experts who would normally be up on a stage somewhere, who joined because they had some free time and an iPhone. I love the impromptu nature of holding these interactive podcasts with a constant feedback loop of helpful information. Sure, the loop can get stale. I’ve attended brilliant audio collaborations and really lame sales-talk confabs. headtopics.com

What will help the app grow is when people like Shay, Alexa, Kristel and the other experts in my room start holding regular get togethers, share their insights, and amass super-sized followings. I’m looking forward to the first time Shay announces on LinkedIn that she’s doing a Clubhouse chat.

When LinkedIn and Twitter first started growing, I was trying to build my own network and didn’t pay attention to what future influencers were doing. (And how could anyone know? Most of us were trying to figure out how to use hashtags and fend off the trolls.) Now we have the advantage of watching people like Alexa Carlin (who already has a club with 23,000 members) and what they do to stay connected, who joins their rooms, and what they say.

When they start dominating, look out. They will figure out how to monetize the interest, draw in massive crowds, and create keen business synergy.I’m going to keep watching this space. More importantly, I’m going to keep watching the influencers.

John Brandon is a well-known journalist who has published over 15,000 articles on social media, technology, leadership, mentoring, and many other topics. Before starting… Read MoreJohn Brandon is a well-known journalist who has published over 15,000 articles on social media, technology, leadership, mentoring, and many other topics. Before starting his writing career in 2001, he worked as an Information Design Director at Best Buy Corporation. Follow him on Twitter: https://twitter.com/jmbrandonbb headtopics.com

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