In April, Kimberly Smith announced to followers of her blog, Penny Pincher Fashion, that after a decade of blogging, she had decided to retire., Kimberly wrote that she had burned out of the industry once it shifted from traditional blogging to influencing primarily via social media. The industry is very different from the one she joined in 2011, and she said “the more that this industry has changed, the more I have found myself wanting out.”with a surprise announcement.
It turns out, just like any other small business, like a doctor’s office or a boutique, influencer businesses can be bought and sold. Influencers can also choose to just give away their business to a newcomer eager to try out the influencing game for themselves . The account was founded by Naomi Simone O'Brien, an elementary school teacher, and she had amassed more than 100,000 followers by early 2021. One of her fans was Deonna Smith, an assistant principal in the Los Angeles area, who had begun posting about racial justice on her personal account in 2020.
“Really it was meant to be because she was praying for a way out and I was ready for the next step in my journey as an advocate, thought leader and consultant,” she continued. “So here I am. Ready to learn and grow with you.” Deonna has kept the spirit of the page while putting her own flair on it. She changed the name to her own, @deonnasmith, saying she wanted to allow Naomi to keep the “read like a rockstar” moniker. The main change, she said, is that she and Naomi are different women, with different life experiences, so they present information in different ways. Also, she said, Naomi focused more on resources for teachers to use in the classroom, while she is more geared towards “coaching teachers...
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