, are the reason banner ads for, say, humidifiers might keep popping up after you’ve ordered one from an online retailer. The company had been exploring potentially less invasive ways to track how particular users hop from website to website.
” The big news on Wednesday is that Googletry to replace third-party cookies once they’re phased out with any sort of alternate individual identifiers for keeping tabs on users across the web.So what’s Google going to do instead? Through the “Privacy Sandbox,” an initiative to develop other, purportedly privacy-focused mechanisms for ad targeting, the company claims that it’s found a number of promising solutions.
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