If you know what you’re talking about, and you are passionate about that same thing, this can and should serve as the foundation of your brand. Draw from your existing areas of expertise to develop your brand in a way that supports your goals. What can you, as an entrepreneur, say you are the most knowledgeable about? Start there.
Ganga has a significant online following that is very conscious of his brand. Though he has hundreds of thousands of followers, he still offers an air of exclusivity, balancing the tightrope walk of sharing just the right amount of celebrity clientele but still keeping everything focused on his art.
For Ganga, consistency in his brand’s narrative, and he shows this through the enduring quality of his work. A student of his art form, new clients know that they will receive the same quality tattooing as his previous or celebrity clients.
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