Here's what every entrepreneur can learn about branding from a celebrity tattoo artist
Building a personal brand is essential for any entrepreneur. It directly correlates to your company’s credibility and helps you reach your target audience.
Draw From Your ExpertiseIf you know what you’re talking about, and you are passionate about that same thing, this can and should serve as the foundation of your brand. Draw from your existing areas of expertise to develop your brand in a way that supports your goals. What can you, as an entrepreneur, say you are the most knowledgeable about? Start there.
The goal of branding is to relate to the customer, so make sure that you have a target audience in mind and you are interacting with them in a relatable way. A target audience can be your customer, as identified within your business strategy, and you can form your branding in a way that caters to their interests, habits, and demographics.
Be Driven By PassionIf you love it, your clients will love it. Communicate your passion for your craft through your branding.Ganga has a significant online following that is very conscious of his brand. Though he has hundreds of thousands of followers, he still offers an air of exclusivity, balancing the tightrope walk of sharing just the right amount of celebrity clientele but still keeping everything focused on his art. headtopics.com
Ganga wanted to create an experience that stood out from others while making an extremely personalized and private environment for each of his clients. This objective translates to how he promotes his work, especially online. His work has a high degree of exclusivity because he works with celebrities, and this translates to his online presence.
Stay Dedicated and ConsistentBuilding a strong brand requires consistency and dedication. This means that the way you present yourself to potential clients is the same across platforms and interactions. It also means that you show up regularly and do the work necessary to succeed.
For Ganga, consistency in his brand’s narrative, and he shows this through the enduring quality of his work. A student of his art form, new clients know that they will receive the same quality tattooing as his previous or celebrity clients. Even if you’re not an artist, entrepreneurs should work to show up consistently across platforms because each interaction with your brand grows your audience’s trust. Make sure that your messaging is consistent so that potential clients know exactly what you do, the quality they can expect, and what sets you apart from the competition.
Know That Your Brand Will EvolveYour company can’t be static. Ganga started as a tattoo artist, but now his company is working to provide tattoo education and is even launching a series of collectible toys in the future. While he didn’t expect these outcomes when he first started his work as a tattoo artist, Ganga said his passion for the work caused this evolution. Similarly, know that your brand and your company’s brand may change with time or as new opportunities present themselves. headtopics.com
Whether you’re an artist, an educator, an entrepreneur, or an innovator, you need a personal brand. Ganga’s passion for and expertise in the tattoo world has yielded incredible results, and his brand has stayed consistent from the start. Everyone needs a personal brand, find your passion and start sharing it with the world in a consistent, meaningful way that draws from what you already have to offer.Read more: Forbes »
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“This Week in Weather” is now “Earth from Orbit.” We’ve updated the name of our weekly video series to better reflect NOAA satellites’ vast capabilities that extend beyond weather. On the morning of April 9, 2021, La Soufrière volcano on the Caribbean island of Saint Vincent began erupting, spewing ash at least 25,000 feet in the air. The volcano continued to erupt over the