According to Eiseman, there was little debate over this year’s color. The team knew that they needed a brighter color, something lively and warm. The Pantone representatives I talked to stressed the exuberance, lightness, and “fun” of the color, as well as its androgynous applications. While I would hesitate to call Viva Magenta entirely, it’s not saddled with too many pieces of cultural baggage.
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