What does clothing without prejudice look like in 2021? The return of Cross Colours

You were promoting “inclusivity in fashion” before anyone was really using that term. What does inclusivity mean to you?You’re right. That word wasn’t in our vocabulary in 1989. We were African Americans from the community who were not celebrities. We’re not artists. We’re just average guys who went to design school, went to art school, got an education, put our thoughts together, worked hard and said, let’s bring the community together.

. I looked at it as if, “Wow, they’re really saying, ‘Everybody’s welcome in our store.’” That’s my point of view. Everybody’s welcome.I think a big thing about the brand and what it did in the ’90s and what it still does now is it gives that sense of empowerment to the community and empowerment to the youth that they can do this. It can be done, especially when they really realize that it’s done by someone that looks like them. They go into the store and they go into the space and see that.

When creating the line for the “Boyz N the Hood” 30th-anniversary collection, did you feel pressure to interpret the look of such an iconic film?It was a great opportunity offered to us from Sony Pictures. We love John Singleton. He was a pioneer as well, from a film point of view, from the community, from the ’hood. I’m from South-Central.

A T-shirt from the official Cross Colours collaboration with Sony Pictures Consumer Products in honor of the 30th anniversary of “Boyz N The Hood.” Your customer seems like a very loyal one. Now your original customers are introducing the brand to their kids. That’s quite a strong legacy.We’ve always been more than clothes. We’ve been the community. The customer feels like they’re part of the brand. That’s the difference. You can talk to any of them from back in the day, when they come across the brand, and they’re like, “This brand is something that made me feel good back in the day.” They say that today as well.

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