Tomorrowland

Tomorrowland

What Do Virtual Festivals Pay Artists? Tomorrowland Tests a New Model

Did #Tomorrowland just discover a new formula for compensating artists on the festival’s imaginary island of Pāpiliōnem?

8/1/2020 12:00:00 PM

Did Tomorrowland just discover a new formula for compensating artists on the festival’s imaginary island of Pāpiliōnem?

The Belgian organizers behind Tomorrowland are paying artists by their views and overall ticket sales, in what could be a first in the livestreaming world.

that included her recently released songs"Smile"and"Daisies." Over the two days, 67 artists appeared digitally, compared to more than 1,000 that appeared live last year for the three-day event in Boom, Belgium.The festival struck deals to pay artists a royalty for every ticket sold, and the number of views their sets generated, according to festival spokesperson

Wildfires have destroyed more than 73,000 acres across 3 states and are spreading fast First-time jobless claims fall below 1 million for the first time since March US jobless claims fall below 1 million but remain high\n\n

Debby Wilmsen. “So, of course they get paid for their DJ set, but also for the views. It depends a little on the artists and the relationship we have with them.”While the rates varied according to the artist, the starting royalty rate was one euro cent “per sold pay-per-view ticket incorporating the artist’s performance,” according to a deal terms sheet obtained by

Billboard.Under this plan, if 100,000 total tickets were sold, a performing artist would be paid €750 ($880), while the sale of 500,000 tickets would net a payday of € 3,750 ($4,415). More well known artists were paid a flat fee, plus a per ticket royalty rate negotiated with the artists camp. One high-ranking industry source estimated that headliners were able to earn about half of what they were going to make at this year’s festival prior to the COVID-19 pandemic.

The festival charged viewers €12.50 (about $15) for a day pass, 20 euros for a weekend pass, and offered a separate €12.50 “relive” option that allows fans to tune back in for up to a week to see their favorite performances.(Tomorrowland said early Monday that more than 1 million people tuned in over the weekend, but did not disclose how that number was calculated or how many tickets were sold.)

Wilmsen declined to elaborate on the profit-sharing model and the formula the festival used to compensate artists. But one manager with an artist performing at the event toldBillboardthat artists could make up to 100% -- but not more -- of their full booking rate, if enough passes are sold.

For artists and their teams, after a few months of DJs free livestreams, often for COVID-19-related relief programs, Tomorrowland was a welcome change. “The livestreams are really scaling back,” the manager who spoke toBillboardsaid. “Artists are spending $10,000 to $15,000 to produce their livestreams. Not only are they not making money [for the livestreams], they are losing money.”

Tomorrowland had been doing free livestreams as well, as co-founderMichiel Beersnoted during a digital press conference last week. “We did seven or eight free livestreams with [our livestream initiative] United Through Music with a lot of big artists,” he said. “But this is a multi-million dollar investment that we are doing to bring this to this level -- and at a moment where our account is in the worst place in years…And the price we are asking is more than fair.” (Regular weekend passes have typically cost about €500 for the live event.)

New unemployment claims fall below 1 million for the first time in five months Xi Jinping is reinventing state capitalism. Don’t underestimate it Turnpike Troubadours' Evan Felker Says He's Sober, Focused on Music in New Interview

In the past, an A-list DJ could earn a low seven-figure artist fee to play a top-tier festival like Tomorrowland. The artist’s fee was guaranteed no matter how many tickets had been sold, with festivals typically needing to hit 80% to 90% of capacity to turn a profit. Paying artists royalty-based rates on tickets sold shifts some of the risk on to the talent, but in theory creates the potential for a higher upside in the future since online festivals have an unlimited capacity.

Tomorrowland also didn’t have a digital radius clause for all artists -- “no specific exclusivity towards other scheduled livestreams is needed from the artist,” explained a term sheet obtained byBillboardfor artists earning one euro cent per ticket sold. That’s a big departure from the festival space, where mega-events can have radius clauses excluding artists from playing within 1,000 miles of a festival for three to six months.

Most festivals also require artists to cover their own travel and production costs, but Tomorrowland promised to pay “all costs and out-of-pocket expenses directly related to the performance of the artist.” Tomorrowland also paid for the public performance rights and mechanical licenses for the compositions played during the event, which is standard practice for festivals.

Guetta, who has performed at all 16 editions of Tomorrowland, hinted at the uncertainty surrounding the compensation arrangements. “This is the only festival that has the guts to not only try a new creative model, in terms of artistically, but also even an economic model,” he said. “Because we have no idea how it is going to go. But I respect that you are willing to take a risk to do something innovative.”

With the pandemic spreading fast, forcing countries in Europe and elsewhere to prohibit large gatherings like music festivals, the Tomorrowland organizers decided in April to try something different. Other major EDM festivals, such as Ultra and Electric Daisy Carnival, had already decided to postpone their events. But Beers and his team decided to hold their event in July as always by adapting technology it had already used to pre-visualize the festival.

“All year long we make our stages in 3D, we make our light shows in 3D,” Beers explained at the press conference. “We have everything digital. We thought if we could bring all our favorite artists together with all the 3D designs we have in one enormous world, which on one hand feels surrealistic and [on] another feels really real, that would be a dream.”

Meat prices are finally falling — except for hot dogs One Tough Question For DOJ If Biden Is Elected: Whether To Prosecute Trump Another 963,000 workers filed for unemployment insurance last week

The computer-generated world is a lush, hilly island called Pāpiliōnem, which seems like a cross between an ancient Roman outpost and the mythical city of Atlantis. Upon opening their browser, ticket buyers are presented with a stage map. Clicking on a stage opens that area, and the show happening within it, in a new browser. A single ticket provides access on three devices. There are waterfalls, a cave (with a DJ stage) and a “Moose Bar.” The main stage is bracketed by what look like 50-feet high statues of faceless men and a massive sundial in front of the DJ booth. Just like in any EDM festival, fireworks blast intermittently, lasers flash and there are giant floating screens with the artists in close-ups.

"We really didn't want to work with avatars," says Wilmsen."Michiel thinks avatars are not sexy. They're not magical; they're not Tomorrowland. We had to bring the real DJs into the DJ booth."To place the artists into the virtual world, the festival organizers set up video shoots in green-screen studios in Sydney, São Paulo, Los Angeles and Boom, Belgium, with custom-built DJ booths. “This is a Hollywood movie we are somehow making,” Beers said.

Some three weeks before the show went live on the website, the Tomorrowland team paid for Australian DJ sistersand their video team to travel from London to Boom, where the duo shot their 35-minute set. “It was recorded from about 20 different angles,” the group's

Olivia NervotellsBillboard. “It felt weird at the beginning because the ‘crowd’ consisted of about 20 of the crew, but everyone was super vibey. The volume was up loud, so it felt good.” (The festival says that the video director had up to 38 camera angles to choose from during the recordings.)

Veteran headliner Tiësto shot his set in’s private rehearsal space in Los Angeles, according to one industry source familiar with the matter, hiring renowned director Read more: billboard »

TUI looking at new equity, divestments to cut COVID-19 debt pile

TUI , the world's largest tourism company, said it was considering raising new equity from shareholders or selling off parts of the business to reduce debt taken on to survive the coronavirus pandemic.

ok stream my future 💛💛 no

How to Watch Lollapalooza 2020Enjoy Lollapalooza from the comfort of your own home this year. Here&39;s how to watch. 😎🎼😎

Billie Eilish Drops 'My Future' in Time for Finneas' Birthday“It’s a song that’s really, really personal and special to me.” Billie Eilish returned with her new single “My Future” on Thursday — which is also her brother/collaborator Finneas’ 23rd birthday “It’s a song that’s really, really personal and special to me.” Billie Eilish returned with her new single “My Future” on Thursday — which is also her brother/collaborator Finneas’ 23rd birthday Like....are they a couple or something? Something seems wayyyyyy off about this whole story.

Toni Cornell Delivers Stunning Rendition of Pearl Jam's 'Black' for Lolla2020The Lolla2020 Virtual Festival kicked off on Thursday (July 30), and featured a special performance from the late Chris Cornell&39;s 15-year-old daughter Toni. Queen of the game

Tatcha Created Its Own 'Animal Crossing' Island To Debut Its New CleanserTatcha is launching their new Rice Wash with a virtual pop-up event that you can visit in Animal Crossing: New Horizons.

Study: Blood test for Alzheimer's detects signs 20 years before memory, thinking falterA new blood test accurately diagnosed Alzheimers disease, but hurdles remain before the test is proven reliable for doctors and scientists.

Lila Moss on Fronting Her First Fragrance Campaign and Growing Up MossThe marcjacobs campaign's face, Lila Moss, isn't either, but she's pretty close.