Black Is King. Photo: Travis Matthews To watch Beyoncé Giselle Knowles-Carter is to take a master class in image construction. In 2011, she severed professional ties with her father and former manager, Mathew Knowles, who’d had a strong hand in controlling her image. In the nine years since, she has evolved dramatically as a star. She’s almost entirely stopped giving interviews and instead communicates who she is as an artist through images.
In the early 2010s, it was common to ask female stars if they were feminists, almost as a gotcha. What has been intriguing about feminism’s public image over the past 40 years is how it went from being a brand that women didn’t want to embrace for fear of retribution to a necessary political sheen. At the 2014 MTV Video Music Awards ceremony, where she received the Vanguard Award, Beyoncé performed a medley of songs from her self-titled album while wearing a bejeweled Tom Ford bodysuit.
angelicabastien “In many ways, the best thing Beyoncé ever did for her career was to stop doing traditional interviews and instead let her art speak for her. This allows audiences to project a depth and complexity onto Beyoncé and her work that wouldn’t otherwise exist in the same way.” 👏🏽
angelicabastien Epic. Riveting. Nah...
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