West Elm Caleb Doesn’t Deserve All This Internet Hate

An online campaign against a young man began on TikTok this week and has attracted tens of millions of views.Precisely why is somewhat complicated. Starting on Monday, several women have posted TikToks about dating Hunter, a 25-year-old furniture designer at West Elm. Judging by what they’ve said, Hunter does seem like a bit of a cad: He went out with many women at the same time. He recycled the same flirty lines.

It’s spread beyond TikTok, though. On Twitter, users have traded several hundred tweets about him per hour at various points in the week. The discourse has spilled over onto Facebook, Instagram, even LinkedIn.show’s website have all covered the social media reaction to him. One company, a home-furnishings startup called Ruggable,Given all this content, Glavan’s pretty clearly right. Hunter may be a boor, but no, he doesn’t really deserve this much internet hate.

The talk about Hunter is reminiscent of the complexities surrounding the Shitty Media Men list, an anonymous crowdsourced document that circulated around the internet a few years ago, prompting some firings and cancellations. Now, Hunter isn’t being accused of what many of those men were. But today’s conversation about Hunter has the same problem that Shitty Media Men did: presumed guilt without much chance for defense.

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what happened to TikTok?

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