The 40th anniversary of Carolina Herrera and the recent return of its in-person runway show were just two of the reasons Gordon had to celebrate. He dedicated the award to the company’s namesake, according to organizers. As a champion of New York City, its fashion sector, and the reopening of both, Gordon was on board with the return of Tuesday’s luncheon in-person and a few other safely handled events.
The Chicago-born, New York-based Gordon was raised in Atlanta and has insights into other U.S. markets, which Carolina Herrera has “always had robust businesses in,” he said. “What you saw during the pandemic more than areas shifting in importance because of demographics and populations changing was more to do with how different regions were affected by and dealing with the pandemic and closures.
Currently, celebratory clothes are ringing up sales. More specifically, that means “clothes that mark moments or turn an ordinary moment into an unforgettable moment. Whether those are weddings that have been postponed and it’s a very formal situation. Or it [could be] as simple as having six girlfriends over for dinner in your backyard for a belated birthday and you just want a fabulous cotton dress. We’re really seeing emotional shopping.
While all categories are selling, dresses are popular. Another offshoot of the lockdown-induced pause for Gordon and for other designers led to “some introspection and soul searching about who we are as designers and what our houses represent to women that they can’t get other places. And to start shifting away from this cycle of more, more, more, faster, faster, faster. So we’re making a small percentage of pieces. That means that each thing that we create has to be fabulous.
Noting how resilient the fashion community is, Gordon was energized that the luncheon was happening. “But just like New York, the fashion family is unstoppable — the fashion media and the retailers are unstoppable. And we persevere,” he said.
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