Wellness Trends 2024

Curious about the products, platforms, and concepts poised to dominate the wellness world in 2024? We were, too, so we asked the experts, dug into the data, and scoured the market to identify the top 10 wellness trends that will streamline and elevate our lives in the year ahead—all for the benefit of our bodies and minds.materialize.

vets each idea for brand alignment; gathers research to support the trend; and interviews stakeholders including industry experts and company founders . Through several rounds of revisions that prioritize clear evidence, we get to the core of what’s really going to be integral to wellness next year—and peel away the rest.

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