Well, I Guess We\u2019re into Centaurs Now

While we cannot offer a solid answer to that question, we can confirm that today, the British brand officially released Driver's campaign video and images, which spotlight its new men's fragrance, Burberry Hero. The short film—soundtracked by FKA Twigs's"Two Weeks"—was directed by Jonathan Glazer, while the glossy images were lensed by Mario Sorrenti.

"Creating a fragrance is such a personal and intimate process, and I especially felt this for Burberry Hero—my first fragrance for the brand," creative director Riccardo Tisci said of the campaign in a statement."I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity.

"I am so thrilled to have worked with the amazing Adam Driver to embody Burberry Hero for the house. He has this incredible depth in articulating what masculinity means today—how strength can be subtle, and emotions can empower. Our founder Thomas Burberry was a man who also celebrated that balance, using a powerful but romantic horse as the iconic emblem for his brand, inspiring many of the house codes we continue today.

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