Wearable hummingbird feeder wins big on “Shark Tank”

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It’s hard not to giggle the first time you see it: someone wearing a bright red adjustable helmet attached to a clear face shield that’s big enough to hold three small hummingbird feeders.

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Mark Cuban and the investors on “Shark Tank” certainly had a chuckle when Coloradans John and Joan Creed unveiled their invention,, in an episode of the ABC show, which aired Dec. 1. The device lets people feed and observe the tiny birds up close, so close that they can feel the air from their wings on their cheeks.

But the HummViewer is no joke. Although the sharks loved the product, commenting on its ingenuity, all but one stayed away from the Creed’s proposal – a 10% share of the company in exchange for $75,000 – saying it was “un-investable” or more of a hobby item. But shark Daniel Lubetzky, the founder of KIND snacks and co-founder of Somos Foods, took notice.

“Our chins hit the floor,” Joan said, especially after being rejected by the other sharks. “He had a personal connection to hummingbirds. We knew that’s what we were going to need. It was fate. He said he’d offer us $75,000 for a 30% stake. We took that deal.”

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