Wear Your New Yawk Pride With New York Magazine x Only NY’s Latest Collaboration

Photo: DeSean McLinton-Holland Almost exactly a month ago, we introduced the world to Zizmorcore — the pandemic-prompted phenomenon of New Yorkers wearing an excess of hyperlocal New York merch. On the cover, we featured a so-called merch monster styled by costume designer Miyako Bellizzi in hats, masks, scarves, and totes from dozens of city spots . All of which may have distracted you from our ever-so-slightly-altered New York magazine logo.

“As we thought about the phenomenon of people wearing local merch, and the special pride of being a New Yorker, we inevitably went to the classic New York accent — something we hope never dies out,” says editor-at-large Stella Bugbee, who wrote last month’s cover story. “In our research, we found vintage souvenirs with ‘New Yawk’ spelled out over the iconic 1980s skyline. That gave us the idea to make a special issue that altered our own logo.

This is our third collaboration with the local streetwear brand Only NY. And if you want a chance to show off your New Yawk pride, we recommend you don’t dillydally: The first drop of this collection sold out in just 15 minutes, and it’s available on backorder for the next 24 hours. Only NY New York Mag New Yawk T-Shirt $48 $48 Buy at Only NY Buy Only NY New York Mag New Yawk Champion Reverse Weave Hoodie $140 $140 Buy at Only NY Buy The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels.

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