The company struggled to contend with the more than 10 million users who activated their accounts last Tuesday. Disney’s $6.99-a-month service is stocked with movies and TV shows from Pixar Animation, “Star Wars,” Marvel Studios and classic Disney fare, including “Mary Poppins” and “Bambi.”
“We had some issues ... we had some customer service issues that didn’t make me feel good,” Mayer, Disney’s chairman of direct-to-consumer and international, said Tuesday at the Vox Media’s Code Media conference in Hollywood. It was his first public appearance since the launch.Disney’s tech teams isolated the problem, Mayer said, and “patched” the software as the company continued to sign up additional subscribers throughout the week.
He declined to say when Disney might change its sports strategy and decide to stream marquee sports, such as NFL football or NBA basketball on its ESPN+ app. For now, those big-ticket sports are primarily found on broadcast networks and the cable channel ESPN. “There will be a time ... when the pay-TV numbers are low enough,” Mayer said. “We want to serve consumers the way they wish to be served.”
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