We got the pitch deck Foursquare is using to sell advertisers location data — even as regulation and privacy concerns mount

has thrown that into question. Europe's General Data Protection Regulation and the upcoming California Consumer Privacy Act limit advertisers' ability to use people's mobile data for ad targeting. Some location targeting firms have shifted their businesses to focus on data software and struggled to stay profitable.

Foursquare claims it's an outlier, though, with Foursquare and Placed together making more than $100 million last year. David Shim, the founder of Placed and now Foursquare president, shared the company's pitch with Business Insider.Foursquare collects location data from 13 million consumers who voluntarily share it in return for money or use of Foursquare's apps to check-in and discover locations. Foursquare also licenses its data to more than 450 companies including Twitter, Amazon and Roku.

Placed matches ad exposure with location data to see stores and locations consumers visit after viewing an ad. Until being acquired by Foursquare, Placed lacked other kinds of location data that marketers use for ad targeting or tools that help developers and publishers plug location into apps, though, said Shim. Now, it can provide the entire location tech stack — similar to The Trade Desk's"In two months, we've seen a lot of traction in getting deeper with agencies," he said.

By this fall, it plans to have eliminated any audience overlap between Foursquare and Placed, addressing an

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