Was new Chex flavor worth South Koreans' 16-year wait?

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South Koreans have waited 16 long years for a savory, crispy bite that would satisfy their taste buds and right an infamous wrong. This week, they finally could fill a bowl with the cereal they wanted all along: green onion-flavored Chex. Kellogg’s Korea's limited-edition flavor released this week

1 / 3South Korea Green Onion ChexIn this July 3, 2020, photo, provided by Lee Hyun Su, pieces of new green onion flavored Chex cereal are sprinkled on a bowl of Tteok-bokki, or stir-fried rice cakes, a popular Korean dish in Seoul, South Korea. The cereal has become a sensation in South Korea after 16 years of delay in its release. SEOUL, South Korea — South Koreans have waited 16 long years for a savory, crispy bite that would satisfy their taste buds and right an infamous wrong.

In 2004, the company advertised a public vote for a new product: chocolate-flavored Cheki or green onion-flavored Chaka. She said she was around 13 or 14 when she discovered an advertisement for the flavor election on the back of a cereal box. Like Americans, South Koreans typically eat their cereal with milk, but some say green onion Chex tastes better alone or with a drink like beer or soju.

 

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