, a veteran digital executive who is currently president of sales and distribution at Vevo, the streaming-video hub owned by Universal Music Group, Sony Music Entertainment and EMI. McGurn spent more than six years at Hulu as its senior vice president of sales, and has worked in similar functions at Shazam and Fullscreen.
Any executive who takes on the assignment will have to be ready to manage both billions of dollars in traditional TV sales as well as establish new expertise in matching sponsors with streaming-video content. WarnerMedia has signaled for some time that it expects to launch an advertising-sponsored version of its HBO Max in 2021.
. “The loss of sports and expansion of cheap entertainment alternatives led to yet another ugly” period for TV delivered by cable and satellite., said Pivotal Research analyst Jeff Wlodarczak in a recent research note, estimating the sector lost 2 million subscribers, or 10% of its total base in the second quarter of this year.He essentially combined the company’s content-production operations
WarnerMedia rivals have started preparing for a day when advertisers seek out streaming video as readily as they do traditional commercial inventory. ViacomCBS last week unveiled
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