Vox Cinemas, which is owned by Emirati businessman and retail mogul Majid Al Futtaim, says the move is part of the company’s wider commitment to boost homegrown film production and aligns with Saudi Arabia’s Film Commission’sAs part of the initiative, Vox Cinemas will continue to support the next generation of homegrown content developers and provide resources for emerging filmmakers to bring their scripts to screen.
“We want to do it in a small way, in a financially responsible way,” Lahoud said, saying that statistical analysis at the company revealed this was the budget “sweet spot”in generating a success in the region. “We want to leverage local talent ranging from actors to writers to producers to directors,” he said. “The region is also actively now pursuing attractive packages from an incentives perspective. We know the Saudi authorities are looking at tax incentives and rebates for production. Other countries in the region offer those already so we’re also really encouraged by that perspective.”
He added: “The Middle East has a long history steeped in storytelling and a wealth of emerging talent that has been gaining international promise in recent years. Given its theme of ‘metamorphosis,’ the inaugural Red Sea International Film Festival is the ideal platform to announce our ambitious plan to illuminate the untold and compelling stories from our region on the big screen.”
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