Volkswagen execs ‘horrified’ over racist ad showing large white hands flicking a black man

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Volkswagen shifted gears after previously defending an advertisement that it now agrees was racist.

Volkswagen is shifting gears after previously defending an advertisement that it now agrees was racist.

What’s more, one of the white hands then flicked the black man into a cafe called “Petit Colon,” which translates into “Little Settler” from French to English, or “Little Colonist” from German to English, the BBC reported. The online backlash was swift, with many on Twitter TWTR, +0.34% sharing saved clips and screenshots of the now-deleted ad, and calling out Volkswagen’s roots in the German Nazi party.

“We posted a racist advertising video on Volkswagen’s Instagram channel,” the VW brand’s head of sales and marketing Jürgen Stackmann and group head of diversity Elke Heitmüller wrote in a statement posted on Twitter and shared on LinkedIn on Wednesday. “We understand the public outrage at this. Because we’re horrified, too.”

 

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Looks like Joe Biden's hand YouAintBlack

Did anyone get fired

It doesn't count if he isn't going to vote for Biden.

it is creative to be honest.

to be fair, it is a bit of a stretch to say they spelled 'neger', or whatever the article said. at one point the ad had ERNEGL on at the same time.

Is Joe Biden the CEO?

Well they don’t hide anymore how multiculturalism is destroying Europe

No .. VW IS NOT RACIST AT ALL . JUST A LITTLE LOST IN THE PRAIRE OKAY

Everything and everyone on the planet, including aliens, are/is racist. Can we just move on now?

The funny thing is I'm 32 and have been playing this 'game' since I was in middle school. You make a circle with your thumb and index finger and your hand has to be below your waist. If you get someone to look, you punch them on the arm. Not racist.

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