- ViacomCBS Inc kicked off its investor day on Wednesday with a focus on the upcoming rebranding of its CBS All Access streaming service to “Paramount+” - a move designed to capture a larger share of viewers while it pursues selling content to competitors.
In its fourth-quarter results announced that day, ViacomCBS said it had amassed 19.2 million paid subscribers to All Access and other streaming properties. That was up 7.2% from the previous quarter but significantly below totals for Netflix Inc, with 200 million, and Walt Disney Co’s Disney+, with 94.9 million.
ViacomCBS hopes to distinguish Paramount+ from other streaming services through an emphasis on live sports and news. It will launch Paramount+ in the United States, Canada and Latin America on March 4; in the Nordics on March 25, and in Australia in mid-2021. It will cost $6 per month with limited commercials and $10 per month for a commercial-free option, the same rates as for CBS All Access.
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