ViacomCBS CEO Touts 'Sustainable' Shortened Film Window

Bob Bakish also tells a virtual investor conference why Showtime's streaming service is 'more coastal' than Paramount+ and how 'we have proven the skeptics wrong' with the Viacom-CBS merger.

3/2/2021 7:05:00 PM

ViacomCBS CEO Bob Bakish tells a virtual investor conference how Showtime's streaming service is 'more coastal' than Paramount+ and how 'we have proven the skeptics wrong' with the Viacom-CBS merger.

Bob Bakish also tells a virtual investor conference why Showtime's streaming service is 'more coastal' than Paramount+ and how 'we have proven the skeptics wrong' with the Viacom-CBS merger.

ViacomCBS CEO Bob BakishBob Bakish also tells a virtual investor conference why Showtime's streaming service is"more coastal" than Paramount+ and how"we have proven the skeptics wrong" with the Viacom-CBS merger.Two days before

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streaming service in the U.S., Canada and Latin America, CEO Bob Bakish on Tuesday touted the successful merger that created the entertainment giant, as well as the outlook for its streaming business.Speaking during the virtual Morgan Stanley Technology, Media and Telecom Conference, he addressed the

that many ViacomCBS titles, includingA Quiet Place Part IIandMission: Impossible 7, will get, with Paramount+ starting to feature them 45 days after their debut in theaters, or about half the normal time it would take for a film to become available after leaves theaters. Smaller releases will move to the streamer as early as 30 days after their theatrical start. headtopics.com

"I believe this is a sustainable offer," Bakish said on Tuesday, calling it the"right model for the future." He said he has talked about it a lot with Paramount boss Jim Gianopulos, talent and other constituents.He also compared it to other entertainment giants' windowing and streaming-only release strategies, saying:"Some of these other film moves that have been made, it is not clear to me they are sustainable. But this move ... puts the titles in the theaters, so if people want to go and get a big-screen experience, they can do that."

Asked why Paramount+ isn't folding in Showtime OTT, Bakish said Showtime"had a fantastic year in 2020," both financially and in terms of subscribers, plus a"great" January and February. Its edgier content is also"more coastal" than the broader-based Paramount+, he said, explaining that was why his team felt it"makes sense," at least for now, to keep the services separate.

The launch of Paramount+ will be"the biggest marketing campaign in our company's history," and six times the size of anything done for CBS All Access, the CEO also shared during the investor conference session. all units.Bakish also argued that the Viacom-CBS merger has"significantly exceeded our cost-savings targets" and started"unlocking value," with the market recognizing"our potential as a streaming powerhouse." The CEO acknowledged:"There were a lot of skeptics," concluding: "We have proven the skeptics wrong."

ViacomCBS last week held an investor day with a focus on Paramount+ and its broader streaming strategy. At that event, Bakish said the company was a major content player and had nearly 900 shows in production right now. And he said the company has produced"monster hits" for various streaming services, including headtopics.com

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What is “coastal” code for? I’m assuming it’s racist or anti-Semitic, but would love to know for sure. 'Take THAT, you 5 people that were paying attention to what we were doing.'