Velasca Introduces Women’s Footwear

While Velasca built a name for itself in men’s footwear mainly thanks to formal shoe styles, the women’s offering is more casual. Several men’s designs were revamped with a women’s fit, but new footwear options were also introduced, such as chic equestrian boots and more feminine flat mary janes.MIP Sgr —

created a dedicated version of its logo, developed new graphics and conceived a different store concept, where a wooden floor is mixed with hand-painted wallpaper and with walls in a delicate sage green. “We designed the first women’s store as a welcoming place where women can meet and get together in a serene environment, furbished with our iconic vintage furniture,” Sebastio said.

According to the entrepreneur, if the women’s store in Milan meets the expected targets, in 2022 more locations dedicated to the women’s collection will debut in Italy and across Europe in cities including Rome, Turin and Paris. Last July, Velasca inaugurated its first men’s store in the U.S., in New York’s NoLIta neighborhood and a unit, selling exclusively men’s styles, will open by the end of the year in Naples. The brand already operates nine men’s boutiques in Italy, as well as a store in Paris and one in London.

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