Urban green space sets Hermès scent in motion

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H24 Herbes Vives from the French fashion and leather goods house is staged against falling rain and lush cityscapes in a release that marries contemporary masculinity and refillable fragrance.

Tributing the contemporary man, the new H24 Herbes Vives masculine fragrance takes on notes of herbal essences and fresh ingredients. Following the scent’s release earlier this year, the maison is granting it a platform through a new campaign centered on nature and its relation to the modern luxury consumer.Urban environments’ interplay with the wilderness and weather is at the core of the drop, which is the third release in the H24 product line.

In the campaign, a male model is seen in various cityscapes filled with greenery. In a stylistic choice, much of the frame is distorted, appearing to be shot through the product’s bottle at times. Positioned as “a fragrance between the lines,” H24 Herbes Vives melds aromas of fresh herbs alongside notes of pear granita for texture, brought together with the cooling effect of the Physcool compound to create a soft and delicate scent, contrasting with its other output for men. The fragrance comes in a bottle crafted by Philippe Mouquet – a designer at Hermès – with its angular design contributing to the effects present in the promotional imagery.

Featured Fragrance And Personal Care Industry Sectors News Christine Nagel Eau De Parfum Fragrance And Personal Care H24 H24 Herbes Vives Hermes Luxury Luxury Cosmetics Luxury Daily Luxury Fragrance Luxury Marketing Luxury News Philippe Mouquet


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