, which has 51 shades, Chuter made sure it was uniquely suited to different skin tones and would be beneficial for the skin as well. Using the Fitzpatrick scale, which measures the skin's reaction to the sun, she created six custom formulations, split into various "skin kin" categories — White Pearl, Fair Lady, Honey Honey, Bronze Venus, Brown Sugar, and Black Pearl — that address the most common skin-care needs of each group.
"The formulas are not one-size-fits-all. We recognize that, hey, [if] you're very fair-skinned, [it's] very likely you suffer from redness and hypersensitivity, so we created a formula and we put in microalgae extract, which we know helps soothes that," Chuter explains. A similar approach was taken for all the other formulas, which incorporate ingredients known for their ability to solve skin issues that people within the various skin profiles often deal with. There's rose hybrid extract for olive skin to help contribute to elastin induction and reduce sebum production since olive skin tones commonly are combo/oily concerned with premature aging.
You'll find woolly thistle extract and white tea extract in the Brown Sugar and Bronze Venus skin kins, respectively, which both help to address hyperpigmentation — a common skin concern for tan and brown skin tones. And the Black Pearl skin kin tackles skin dullness with tomato extract and berry extract.
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