Unpacking People's Attitudes Toward Solar Power

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Consumer attitudes towards domestic solar energy systems often pose barriers to widespread solar adoption. What can be done to help people understand the local benefits of solar?

Millennials and Gen Zers are concerned about their environmental footprint, with 73% worrying about their impact a few times per month or more. On the other hand, Baby Boomers aren’t as concerned, with 65% answering that they think about it less than once a month or never. Gen Xers and bridging the gap between Baby Boomers and Millennials, fall in the middle, with 56% worrying a few times per month or more, and 37% worrying less than once a month or never.

Supporters of solar would accept solar development in close proximity to their residence because of the jobs and general benefit would bring to the area. Further, there was significant emphasis on siting of solar considering factors deemed valuable, such as wetlands, wildlife habitat, wildlife migration routes, and recreation areas.

Surface disturbance of desert land occurs due to the cooling technology used in industrial-scale solar. Industrial solar sites transform the land through the construction of roads and infrastructure, including the removal of vegetation and grading.

 

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Solar farms great. Roof top solar kerp it to yourself.

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