Universal Tosses Cinemas a Lifeline While Testing New Distribution Model

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Universal Pictures is releasing substantially more films to theaters this holiday season as it tries to spur attendance for troubled cinemas—and boost its push to reset distribution norms

Comcast Corp.’s by making movies available sooner for online rental.

Even as most studios have been canceling theatrical distribution plans for 2020, Universal said Monday it would send the romantic drama “All My Life” to U.S. theaters on Dec. 4, bringing to eight the total number of films it has slated for domestic theatrical release before...

 

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