Uniform Is a New Fragrance Brand That Distills Culture Through Scent

, a fragrance company founded last year in Stockholm by Haisam Mohammed, is inspired by the latter. The unexpected starting points for his fragrances are the stairwells of Swedish high-rises , and the various scents that gather in those in-between spaces.

Without knowing too much about the industry or the steps needed to start making perfume, I began writing down my life experiences and realized how scent had always been a key element. Maghrib, which means “sunset” in Arabic, is our first creation. It was inspired by the experiences of watching the sunset from the rooftops of the high-rises during summer nights. It has cedarwood and tobacco in it and is the scent that I most clearly recognize from my childhood home—and as I later came to realize—the homes of many more ethnic families as they were cooking, burning incense, and blending spices in their home.

I’d say that it wasn’t really an active decision or a conscious direction. I mean, I’m part of the diaspora and with that comes a frame of reference that naturally involves those elements. [I am one of many] children whose parents, for various reasons, have left their home counties, and have built a whole new culture, language, and way of living off of their parent’s heritage and blended it with the cultures of the countries where they now reside.

Perfume oils, for me, are very much a cultural and personal experience, one that I have shared with my family and friends. I’m very cautious about commercializing a product that has existed for centuries without paying homage to where my interest in scents began.

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