Under Armour launches a brand with NBA star Steph Curry to better compete with Nike's Jordan

The new line, which launches on CurryBrand.com this week, features shoes and clothes for a number of sports including basketball and golf. Over time, the brand will be expanded to more categories including running and women's. Performance basketball footwear will be available on Dec. 11, in time for holiday gift giving.

"This also gives Stephen something to really engage in ... he'll be actively involved in the development of the product. And we're so excited to see one of our athletes being so involved in the product," he said. . And for a year now, Under Armour has been No. 1 on a list of brands "no longer worn" by male teens surveyed by Piper Sandler.

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StephenCurry30 Hopefully it isn't Golf clothes after last week.

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StephenCurry30 Curry Brand just sounds dumb. Chicken Curry or Lamb Curry?

StephenCurry30

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