Britain will impose a new competition regime next year to prevent Google and Facebook using their dominance to push out smaller firms and disadvantage consumers., which this year said it needed new laws to keep the tech giants in check.
The two US companies have said they are committed to working with the British government and regulator on digital advertising, including giving users greater control over their data and the ads they are served.
The CMA said on Monday it was assessing whether a complaint about Google technology warranted a formal investigation.
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