“Our findings reveal that diverse audiences prefer shows that have diverse representation in their casts and among their credited writers, Ana-Christina Ramón, co-author of the report and the director of research and civic engagement in the UCLA Division of Social Sciences, told Deadline.
For streaming programming, which is dominated by Netflix, ratings among white, Black, and Asian households were highest for shows with casts that were from 31 percent to 40 percent nonwhite. Overall, people of color made up 26.4 percent of broadcast writers last season , 28.6 percent of cable writers , and 24.2 percent of streaming . Most of those modest gains were recorded by women, according to the study.
Roles for Black actors in total casts exceeded proportionate representation in all three platforms, reaching 18.4 percent in broadcast, 20.9 percent in cable, and 15.1 percent in digital. Multiracial actors also exceeded proportionate representation in total cast for broadcast and digital . They made up 7.9 percent of cable casts.Latino representation among directors and actors continues to lag as they hold far fewer TV jobs than their share of the U.S. population overall would predict.
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