Tyler, the Creator, proves the power of risk-taking and brand-building at Day N Vegas

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Tyler, the Creator, closed the Day N Vegas festival with a visually adventurous career-spanning set.

Having paused to take a breath about half an hour into his headlining set Sunday night at the Day N Vegas festival, the Los Angeles-based musician and designer began going through the glittering chains he was wearing around his neck, identifying which of his albums had inspired each piece: Here was a chain for his latest, “And here was a chain for “Cherry Bomb,” the opinion-splitting 2015 LP whose mention drew a big cheer — and a playful come-on-now look from Tyler — on Sunday.

For fans, artists and organizers, the spectre of the Astroworld tragedy loomed over the first day of the Day N Vegas hip-hop festival. Uzi came onstage 30 minutes after his scheduled start time Sunday and saw his sound cut in the middle of one of his bleary emo-rap songs — a demonstration that not every troublemaker enjoys the industry leeway that Tyler does.

“Call Me If You Get Lost,” expected by many to fare well in Grammy nominations set to be revealed next week, reflects his insider/outsider status: It’s modeled on DJ Drama’s classic “Gangsta Grillz” series of boisterous mid-2000s mixtapes yet offers stark personal thoughts on the alienating effects of celebrity and on a fraught romantic relationship with the lover of a close friend.

 

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