The two-day event hosted thought leaders, chart-topping artists, and industry executives for a series of panel conversations on the everchanging music landscape across genres and cultures. As presenting sponsor, Smirnoff invited attendees to mingle through the Smirnoff Lemonade Lounge where a simple lemon unlocked spontaneous bold prizes, including a pair of tickets to the Billboard Music Awards, VIP meet and greets with Smirnoff partner Ty Dolla $ign and more.
After a long day of exciting panel conversations, DJ Brittany Sky took the party to a new level with a special Happy Hour DJ set inside the Smirnoff Lemonade Lounge. Brittany brought the perfect tunes and energy needed to set the mood as fans enjoyed the bold new flavors of the new Smirnoff ICE and Smirnoff Seltzer Neon Lemonade variety packs and new Smirnoff Peach Lemonade flavored spirit.
MusicCon attendees then transitioned back to the Main Stage for an unforgettable performance from international superstars Shenseea and Anitta.
SmirnoffUS tydollasign Not really lemonade
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