It certainly marks a sudden shift, considering that cars have gradually been drained of color over the course of the 21st century.
To be sure, vehicle colors have improved in quality and appearance, with automakers offering a wide range of monochromatic variants, often with a sparkling flair. “Less popular colors depreciate your vehicle’s value” by anywhere from “hundreds to thousands of dollars depending on the vehicle and the color in question,”What’s more, premium colors typically cost more. Two-tone color options on the Nissan Kicks, for example, carry a premium of about $250 to $500 depending on the model. Nissan has not yet released pricing on the redesigned Rogue.
About 15% to 20% of consumers would purchase a two-toned vehicle, according to Axalta’s internal research. Kevin O'Connor, global director of product management for paint supplier Axalta, said the major automakers have also approached Axalta with a similar desire.
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