It also appears not to be licensed by independent label agency Merlin, whose members include indie label giants likes Beggars Group, Kobalt’s AWAL and Secretly Group.
According to Twitch, music from Soundtrack will be separated into its own audio channel so that music can be played during livestreams “without worrying about your archives being muted or receiving strikes against your Twitch channel.” The launch of Soundtrack by Twitch highlights the platform’s growing prominence in the music industry. In April, Twitch announced the hire of Tracy Chan as Head of Product and Engineering for Music, who the company poached from Spotify, where he was the Director of Product Management.
“We know how important music is to your creative process, and have heard how frustrating it is to understand and navigate the complex and evolving music ecosystem,” said Twitch on its blog post announcing Soundtrack today. “Soundtrack gives you access to a curated collection of rights-cleared music and integrates with your streaming software to separate your audio sources, allowing you to keep your channel safe while you create compelling content and grow as a creator.
Philip Kaplan, Founder/CEO of DistroKid, added: “Twitch is quickly becoming a dominant force in the music industry, and DistroKid’s million+ artists can all benefit from Soundtrack.” “We are excited to partner with such a like minded platform In an effort to build towards a uniform goal of creator empowerment.”
Anyone know if artist receive any royalties from the stream or if there are individual licensing terms for each artist?
PushOrtega se viene la music de Lobster Theremin
“Remember when Jeff Bezos was asked if Amazon-owned livestreaming platform Twitch was licensed for recorded music — and he didn’t know?” 👍 Nice.
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