The first day of news coverage of President Trump's impeachment trial delivered 11 million daytime viewers across six networks.
From 12:30 to 5 p.m. ET, ABC, CBS, NBC, CNN, Fox News and MSNBC carried the feed from the Senate floor. It averaged 11.01 million viewers, with Fox News scoring the largest share of that audience, 2.65 million. CBS, which cut off its coverage at 3 p.m., drew 1.94 million, followed by MSNBC , ABC , CNN and NBC .
Fox News had its usual edge in primetime, although all three big cable news channels were on par with their recent performance. Fox News averaged 3.51 million viewers from 8-11 p.m., with MSNBC at 2.53 million and CNN at 1.51 million.
11 million viewers out of 130 million US households is a rating well within 'cancellation territory' for any daytime broadcast show: rating = .08 But this is actually spread out across 6 networks (avg 1.8M viewers each)- that kind of rating is reputation-damaging: rating = .01
And it's going down today.
The only form of entertainment closer to House of Cards.
Can you imagine the peace and celebrations around the world if this happens? 😊 It will be a better world...
The TV networks do not broadcast in the dead of night, do they?
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