TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights back

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 42 sec. here
  • 2 min. at publisher
  • 📊 Qulity Score:
  • News: 20%
  • Publisher: 51%

Welcome to the Advertising and Media Insider newsletter

United States Headlines News

United States Latest News, United States Headlines

Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up all the big stories we worked on this past week.

The direct-to-consumer boom was a big theme in our reporting. It's become conventional wisdom that for these born-on-Facebook companies to get to the next level, they'll have to buy television, with its ability to introduce products to a new, mass audience. This week I surveyed how the TV giants like NBCUniversal and CBS are trying to change their hidebound practices to sell advertising to these companies.

Yet TV still is a big hurdle for many DTC companies that are used to low-cost, performance-based advertising. Today, DTCs represent a scant 3% of TV advertising, but it's only poised to grow, having doubled over the past two years. In another big story of the week, privacy continues to be top of mind for advertisers as Google and Facebook crack down on third-party ad targeting on their platforms.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Google vs. ad trackers, Facebook's staying power, and the TV giants' dilemmaWelcome to the Advertising and Media Insider newsletter
Source: BusinessInsider - 🏆 729. / 51 Read more »

Exclusive: Google suspends some Huawei business - Reuters TVAlphabet Inc’s Google has suspended business with Huawei that requires the transfer of hardware and software products except those covered by open source licenses, a source close to the matter told Reuters on Sunday, in a blow to the Chinese technology company that the U.S. government has sought to blacklist around the world. TV you wish TV CyberWarfare TV This can backfire for Android and Google on general, once China comes up with a rival OS. And, if US makes China really angry, it may affect Apple as well.
Source: Reuters - 🏆 2. / 97 Read more »

The Latest: New Ukrainian president disbands parliamentKIEV, Ukraine (AP) — The Latest on Ukrainian politics (all times local): 11 a.m. Ukrainian television star Volodymyr Zelenskiy has been sworn in as president and immediately disbanded... That's what we need in the US and UK. For real. Probably not a good sign. We shall see I guess. wyattllc thoughts?
Source: AP - 🏆 728. / 51 Read more »

'Game of Thrones' scores record TV audience, leaves fans sad, madWarning: This story contains spoilers for the final episode of 'Game of Thr... There's no way this season could ever match the expectations a lot of people had. It was entertaining and that's what I wanted out of it. But where does it leave HBO? 🤔🤔🤔 Ran out of idea's huh? That happens alot with long running shows.The last series of 24 was disappointing
Source: Reuters - 🏆 2. / 97 Read more »

Which TV Moment Unexpectedly Made You Cry?TBH, some Christopher and Lorelai scenes made me emotional. Iron man dies CeCe and Schmidt having a baby on NewGirlonFOX Hasn't happened yet but when TheView goes off the air And it can never be too soon I will cry for a moment Then I will feel good about humanity And our ability to save the planet
Source: BuzzFeed - 🏆 730. / 51 Read more »

Pick Your Favorite TV And Movie Characters And We'll Tell You Which Career You're Perfect ForLet's get to work!
Source: BuzzFeed - 🏆 730. / 51 Read more »

What Television Shows Do These Characters Come From?Prove You're Hooked On TV By Identifying The Show From Its Characters That’s the officeI Reno 911 Funnn! - scored 7/12 3
Source: BuzzFeed - 🏆 730. / 51 Read more »

Expected growth in upfront ad commitments shows TV's not done yetThis week kicks off the annual TV upfronts with networks aiming to sell the vast majority of their ad inventory for the upcoming year. Here's how to survive the shift away from paid TV advertising totalsocial cordcutting consumerconversations
Source: BusinessInsider - 🏆 729. / 51 Read more »

Swiss voters approve tighter gun control, avoid EU clashSwiss voters agreed by a nearly two-to-one margin on Sunday to adopt tighter gun... i thought theyd vote for more enhanced swiss army knives Very sad, only reason Germany avoided them in WW2 was because of their terrain and everyone had firearms. 'After militants killed scores of people in Paris in 2015' Ahh yes... 'militants' I bet they were Swiss, huh?
Source: Reuters - 🏆 2. / 97 Read more »