The logo of Turkey's leading fashion e-commerce company Trendyol is pictured at the entrance of the company's headquarters in Istanbul, Turkey, June 22, 2016.
Trendyol, one of Turkey's best-known e-commerce platforms, has drawn backing from foreign investors and holds a leading position in Turkey's fragmented e-commerce market. "The funding proceeds will support Trendyol's growth both within Turkey and internationally," the company's founder Demet Suzan Mutlu said.Trendyol will set aside some of the proceeds to expand support services built around e-commerce and "create new export channels for Turkish merchants and manufacturers," chairman Evren Ucok said.
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